The GSA Black Book is the firm’s network of sector experts. Its visible core is the GSA Expert Network. Beyond it sits a discreet, confidential layer that does not appear on any page.
GSA is built to stay small when it comes to executive level relationships, but not when it comes to the size or breadth of a project in the UK or internationally. GSA scales around each engagement by drawing on the GSA Black Book, a handpicked network of independent specialists and firms whose experience and relationships fit the brief.
The GSA Black Book is handwritten.
Publicly named, or privately depended on experts are only included as a result of a personal relationship and a proven track record. The GSA Expert Network below is its public core. Beyond it sits a necessarily discreet and confidential section of the wider GSA Black Book, experts who are working with GSA on commercially sensitive projects, who do not appear on this page but deliver as exceptionally for our partners as those who do.
Independent sales, admissions and agent-channel consultancy founded by Nicola Lutz, drawing on 28 years in international education. No Fluff joins GSA engagements where recruitment, conversion and admissions strategy are central to the work.
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Senior strategic advisory firm led by Duncan Murphy, with a background in independent school leadership and current advisory roles spanning governance, sector associations and corporate finance. Duncan Murphy Advisory partners with GSA on board-level governance counsel and strategic positioning.
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Specialist international student recruitment consultancy founded by Sarah Kershaw, drawing on senior in-school experience in admissions and marketing leadership. The September Consultancy joins GSA engagements where international recruitment strategy, market identification and admissions process design are central to the brief.
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Independent SEND specialist, formerly Executive Headteacher of a large all-age multi-site special school. Nick is developing a new independent special school group, with its first school planned to open in January 2027, and is co-developing The SEND Platform, an AI-powered operating system for SEND provision. He joins GSA engagements where special education strategy, school design and SEND provision are central to the brief.
Independent school design and branding studio founded by Simon Wylie, drawing on more than 20 years of UK agency experience and over a decade working specifically with schools. The Creative Fuse joins GSA engagements where prospectus design, brand identity work and admissions-led visual systems are central to the work.
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Integrated communications, PR and digital agency with offices in the UK, UAE and Asia, and a strong track record in education including the launch of new K–12 schools across the GCC. Plus 1 joins GSA engagements where PR, launch communications and integrated campaigns require specialist regional execution.
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Education-specialist brand film studio led by Miles Latham, producing brand films for leading independent and international schools. Affixxius joins GSA engagements where the visual and narrative articulation of a school's brand requires broadcast-standard film work.
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Specialist school website platform and digital experience studio, with a built-for-schools CMS (AMAIS) and over a thousand independent school websites delivered worldwide. Ubiq joins GSA engagements where website strategy, digital experience design and data-driven marketing infrastructure are central to the work.
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Beyond the GSA Expert Network sits the discreet heart of the GSA Black Book. Senior operators, sector insiders, transactional specialists and confidential contacts whose involvement sits inside specific briefs and stays there. Where GSA Confidential is what’s required by a client, this is the hand selected expertise curated to deliver it on an entirely under the radar and ‘need’ basis.
Explore what the combination of bespoke executive service and an unmatched black book of sector expertise could do for your organisation.
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